You Down With OP?

What's the deal with OP trying to revive the brand AGAIN this summer with ads full of young "celebrities." Dude, I was rocking OP in the early 90's and it involved a lot of neon colors. And if I was wearing it at 8, that definitely means Brody Jenner shouldn't be wearing it now.


The random smattering of young celebs includes a 90210 girl (I can see that) a boy from Hannah Montana or some other tween Disney show (also predictable), but then Joel Madden is there too. I thought it was Benji at first, but after some google image tattoo analysis, I can confirm it is Joel. Are they struggling to buy diapers for Harlow? And I swear the token black kid is T.I....but I'm pretty sure he's still in jail. And he's way too gangsta for OP. But not Brody Jenner.

Their tagline is "The original California lifestyle brand with the coolest clothing for girls and guys." Or not. And the clothes are only available at Wal-Mart. Do they even have Wal-Mart in California?

I guess we all would do anything for a nice chunk of change...even if you are Brody Jenner.